Turn What You Already Know Into a Second Income.
Join BJ Thompson for a live coaching experience where you'll discover how to turn your knowledge, experience, and skills into an income-producing business.
Why learn directly from BJ Thompson?
For more than 20 years, BJ Thompson has coached leaders, entrepreneurs, executives, creators, and high-performing professionals.
This challenge is different because you are learning directly from BJ — not from a panel of coaches or prerecorded lessons.
Every framework has been refined through years of coaching real people through real business growth.
Hear it directly from BJ.
A short message about what you'll walk away with, and how this challenge is different from anything else you've attended.
Coached people. Real outcomes.
A few of the leaders, consultants, and professionals who turned what they already knew into income.
"I came in unsure what I had to offer. I left with a real business and clients who saw the value immediately."
"BJ doesn't teach theory. He gives you the exact frameworks and walks with you while you implement them."
"The direct coaching changed everything. I stopped second-guessing and started signing clients within weeks."
"Three days gave me what two years of courses never did — a real offer, real pricing, and a real plan to scale."
"I had the experience. I didn't have the offer. After three days I had both — and a plan to scale it."
"BJ's clarity work alone was worth it. I finally knew who I was talking to — and they finally said yes."
What you'll walk away with.
Three days. Three outcomes. A finished offer, a clear plan, and the confidence to launch it.
- Leave knowing exactly what you can be paid for — even without a certification.
- Walk away with a clear positioning statement you can share immediately.
- Identify the people you're uniquely qualified to help and what they'll pay for.
- Leave with an offer you can confidently sell.
- Walk away with simple, real pricing that reflects the value you deliver.
- Have a one-page outline of your service ready to put in front of a buyer.
- Know exactly how to attract your first paying clients.
- Leave with a 30-day launch plan you can start the next morning.
- Walk away with the conversations, messages, and content that turn interest into income.
One coach. Two decades. Real frameworks.
BJ Thompson has spent more than 20 years helping leaders and entrepreneurs turn their experience into businesses that produce real income — without burning out, abandoning their values, or starting over.
He's a best-selling author, executive coach, sought-after speaker, and the founder of the coaching frameworks behind The Second Income Challenge.
When you join the challenge, you're not joining a large organization with a panel of guest speakers. You're getting three days of direct coaching from one person who has done this work for two decades.
Don't just attend.
Build while you're here.
Everything inside the VIP Success Kit moves you from learning to implementation — tools BJ uses with his private executive clients.
Best-SellerAs a best-selling author and executive coach, BJ has spent years developing practical frameworks that create lasting transformation. The VIP Kit expands on those principles with the exact tools to help you implement what you learn.
Deal
- 01VIP Workbook
- 02Offer Builder Toolkit
- 03Pricing Calculator
- 04High-Converting Offer Templates
- 05Messaging Templates
- 06AI Prompt Library
- 07Discovery Call Script
- 08Sales Scripts
- 09Social Media Content Templates
- 10Launch Checklist
- 11Business Planning Worksheets
- 12Revenue Roadmap
- 13Client Onboarding Templates
- 14Business Resource Library
- 15Live VIP Q&A
- 16Replay Access
This isn't just another webinar.
This is your opportunity to spend three days learning directly from BJ Thompson. No guest speakers. No panel discussions. No recycled presentations.
Just practical coaching, proven frameworks, and a clear roadmap to help you build a second income from what you already know.
You're not joining a large organization. You're getting direct access to one coach with more than two decades of experience helping people turn knowledge into income.
Reserve your seat at BJ's table.
This isn't a webinar. It's 3 days of direct coaching designed to help you turn what you already know into a real, paid second income.
Core training and live coaching with BJ.
- All 3 Live Training Sessions with BJ
- Challenge Workbook
- Challenge Community Access
- Live Q&A
- 24-Hour Replay Access
Everything in General — plus the full VIP Success Kit so you actually implement what you learn.
- Everything in General
- Full VIP Success Kit (16 tools)
- Lifetime Replay Access
- Live VIP Q&A With BJ
- Priority Support During The Challenge
Limited Seats · Live Sessions · Replays Included
Good questions, answered.
Everything you need to know before you claim your seat.
Who is this challenge for?+
Coaches, consultants, ministry leaders, executives, creators, and everyday professionals who want to turn their experience into a real second income — without a certification, degree, or large following.
Do I need to quit my job?+
No. The whole point is to build a second income alongside what you already do.
What if I can't attend live?+
Replays are included with both General and VIP. VIP gets lifetime replay access plus the full Success Kit.
Is BJ actually teaching, or is it a panel?+
BJ teaches every session himself. No guest speakers. No prerecorded presentations.
What do I leave with?+
A clear positioning statement, a sellable offer, real pricing, and a 30-day launch plan you can act on the next morning.
Ready to unlock the VIP Success Kit?
16 done-for-you tools, templates, and scripts — yours the moment you upgrade.
30-day guarantee · Lifetime replay access · Instant kit delivery